#WBW2026 will focus on tracking progress and evaluating breastfeeding impact on nutrition, food security and poverty reduction with highlights of successful implementation and lessons learnt. Target audiences including actors along the Warm Chain of Support for Breastfeeding; civil society organisations, governments, policymakers, health systems, workplaces, communities and parents will be engaged to strengthen proven solutions to improve breastfeeding protection, promotion and support. The theme is aligned with Thematic Area 1 of the WBW-SDG 2030 campaign.
Objectives of #WBW2026:
- Inform people about the importance of tracking progress in breastfeeding.
- Anchor breastfeeding implementation through policies and guidelines across the Warm Chain.
- Engage with individuals and organisations to enhance collaboration and support for breastfeeding.
- Galvanise actions on improving breastfeeding protection, promotion and support using lessons learnt.
Watch this space for the #WBW2026! We are working on creating campaign-related content and will announce the logo soon.