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WBW 2009 Virtual Breastfeeding Shield Event Pledge

Fill up the form below and make your pledge today. Click here for more info.

Click here to download form in English.
Click here to download form in Spanish.
Click here to download form in Portuguese.


Download WBW 2009
Materials

WBW 2009 Action Folder
now ready for download in:

• English
• Portuguese

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WBW 2009 Calendar
now ready for download in:

• English
• French
• Spanish
• Bahasa Malaysia
• Chinese
• Italian


WBW 2009 Poster
now ready for download in:

• English
• French

Useful References

ENN on World Breastfeeding Week 2009
Click here for link

ICDC FOCUS on the Code and infant feeding in emergencies
This summary document was prepared by IBFAN-International Code Documentation Centre (ICDC), Malaysia as a contribution to WBW 2009.
• English
• Spanish
• Portugues
• French

Media Guide in Emergencies
• English
• Spanish
• Arabic


The World Breastfeeding Week (WBW) is the greatest outreach vehicle for the breastfeeding movement, being celebrated in over 120 countries. Officially it is celebrated from 1-7 August. However, groups may choose other dates to make it a more successful event in their countries.

Sharing your wonderful work will show linkage and solidarity with the global WBW campaign. Send your reports, materials you have produced, photos and we will create a webpage for you which you can use to further promote your WBW activities to wbw@waba.org.my


SPONSORSHIP: We do not accept sponsorship of any kind from companies producing breastmilk substitutes, related equipment and complementary foods. We encourage all participants of World Breastfeeding Week to respect and follow this ethical stance.

 

World Breastfeeding Week 2009 • 1-7 August 2009


WBW Theme for 2009
Breastfeeding: A Vital Emergency Response
Are you ready?

OBJECTIVES of WORLD BREASTFEEDING WEEK 2009

  • To draw attention to the vital role that breastfeeding plays in emergencies worldwide.
  • To stress the need for active protection and support of breastfeeding before and during emergencies.
  • To inform mothers, breastfeeding advocates, communities, health professionals, governments, aid agencies, donors, and the media on how they can actively support breastfeeding before and during an emergency.
  • To mobilise action and nurture networking and collaboration between those with breastfeeding skills and those involved in emergency response.

RATIONALE

  • Children are the most vulnerable in emergencies – child mortality can soar from 2 to 70 times higher than average due to diarrhoea, respiratory illness and malnutrition.
  • Breastfeeding is a life saving intervention and protection is greatest for the youngest infants. Even in non-emergency settings, non-breastfed babies under 2 months of age are six times more likely to die.
  • Emergencies can happen anywhere in the world. Emergencies destroy what is ‘normal,’ leaving caregivers struggling to cope and infants vulnerable to disease and death.
  • During emergencies, mothers need active support to continue or re-establish breastfeeding.
  • Emergency preparedness is vital. Supporting breastfeeding in non-emergency settings will strengthen mothers’ capacity to cope in an emergency.

UNICEF: Promoting breastfeeding in cyclone-hit Myanmar

UNICEF: Breastfeeding saves lives after earthquake disaster



Congratulations to the winners of the WBW Photo Contest and all those who took part in the competition. Winning photos are featured in WABA's 2009 Action Folder and other promotional materials.

1. Laurel K.Tharrington.
Photo: Everyone needs to be ready and prepared for emergencies

2. Sudipto Das.
Photo: Breastfeeding during heatwave

3. Sudipto Das.
Photo: Hard World -Breastfeeding in a relief camp in India

4. Asha D Benakappa. Photo: Domestic Violence as Unforeseen Emergencies

5. Sarah Segal.
Photo: Brestfeeding Baby Next to Armed Soldier on bus in Israel

6. Ruth Babirye.
Photo: Code Monitoring in Emergencies

7. Ruth Babirye.
Photo: Breastfeeding: Hope before Help

8. Roseane do Socorro Goncalves Viana.
Photo: Breastfeeding, the First Rigth to Food

9. Grace Nambuusi.
Photo: Breastfeeding mother in Karamoja – Region under Emergency situation in Uganda

10. Mirian Tamashiro Flores.
Photo: Breastfeeding after one year of Ica’s earthquake in Peru


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The World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations concerned with the protection, promotion and support of breastfeeding worldwide. WABA action is based on the Innocenti Declaration, the Ten Links for Nurturing the Future and the Global Strategy for Infant & Young Child Feeding. Its core partners are IBFAN, LLLI, ILCA, Wellstart International and ABM. Find out more at the WABA.

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