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20th World Breastfeeding Week

Understanding the Past-

Planning the Future

Celebrating 10 years of WHO/UNICEF's Global Strategy
for Infant and Young Child Feeding



10 May 2012: WBW 2012 Pledge Page is now available. You may also submit your pledge through WBW 2012 Pledge Form.

20 April 2012: WBW 2012 Logo in large resolution is now available at our Download Page .

18 April 2012: WBW 2012 Pledge Form is now available at our Download Page .

17 April 2012: Congratulations to the WBW 2012 Photo Contest winners! Ten winning photos have been selected, see them Photo Contest Results Page.

02 April 2012: Join the effort to get Google to make a "Google Doodle" on World Breastfeeding Weeks' 20th Anniversary this year! For more information visit WABA Homepage

20 March 2012: WBW2012 Photo Contest deadline extended till March 23rd! Visit our Photo Contest Page

21 Feb 2012 : WBW2012 Photo Contest Form available in Spanish. Visit our Download Page and Photo Contest Page

14 Feb 2012 : WBW2012 Calendar in French are available at Download Page

09 Feb 2012 : WBW2012 Calendar (in English and French) are available at Download Page

02 Feb 2012 : WBW2012 Photo Contest Information can be obtain at Photo Contest Page

02 Jan 2012 : WBW2012 Photo Contest Form available at Download Page and Photo Contest Page

18 Jan 2012 : WBW2012 webpage uploaded
Latest Update
WBW 2011 Photos
Welcome to WBW 2012
It's Time To Act After 10 Years Global Strategy And 20 Years WBW!

20years ago, theWorld Alliance for Breastfeeding Action (WABA) launched its firstWorld BreastfeedingWeek (WBW) campaign with the theme: "Baby-Friendly Hospital Initiative". So much has happened in these 20 years, it is time to celebrate but also to look back, understand what has happened and why. Then plan what more can be done to support all women to be able to optimally feed and care for of their infants and young children.


Submit your Pledge for World Breastfeeding Week 2012!

For every pledge that is received, the WBW 2012 Logo will appear on the world map - listing the names of celebrants! To participate, just complete this pledge form and send it back to WABA as an attachment by emailing to wbw@waba.org.my


WBW 2012 Objectives
1. To recall what has happened in the past 20 years on infant and young child feeding (IYCF).

2. To celebrate successes and achievements nationally, regionally and globally and showcase national work at global level.

3. To assess the status of implementation of the Global Strategy for Infant and Young Child Feeding (GS).

4. To call for action to bridge the remaining gaps in policy and programmes on breastfeeding and IYCF.

5. To draw public attention on the state of policy and programmes on breastfeeding and IYCF.


What is the Global Strategy?
wbw2011 photo The World Health Organisation (WHO) and the United Nations Children's Fund (UNICEF) jointly developed and launched the Global Strategy for Infant and Young Child Feeding (GS) in 2002 reaffirming the four Innocenti targets set in 1995, and setting additional targets. The GS has identified a clear need for optimal infant feeding practices in reducing malnutrition as well as poverty. It is based on a human rights approach and calls for the development of comprehensive national policies on infant and young child feeding. It provides guidance on how to protect, promote and support exclusive breastfeeding for first six months, and continued breastfeeding for two years or beyond together with adequate, appropriate and indigenous complementary feeding starting from the age of six months.

How and Why we should monitor status of implementation of the Global Strategy?
Handling out of WBTi Reports In 2004 - 2005 the International Baby Food Action Network (IBFAN) one of WABA's core partners launched the World Breastfeeding Trends Initiative (WBTi) , to track, assess and monitor the implementation of the Global Strategy. According to UNICEF's State of the World's Children Report 2011, 136.7 million babies are born worldwide and only 32.6 % of them are breastfed exclusively in the first six months. According to the WBTi assessment of 40 countries , most of the 40 countries do not have an effective IYCF policy with an adequate budget for implementation. To be able to increase breastfeeding rates, it is important to assess policies and programmes and take action accordingly.

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